Join Hennessy on Friday, 25 September 2020 for an event live from the banks of the Charente River in Cognac, France. Here Hennessy X.O, the jewel in the crown of Hennessy, will be celebrating its 150th anniversary.
Cai Guo-Qiang performance art
To mark this X.O milestone, Hennessy has commissioned a World Odyssey, collaborating with renowned fire alchemist, Cai Guo-Qiang, who shares the common vision of a hopeful future honouring and amplifying Hennessy Maison’s universal values of joy, optimism and resilience.
As we emerge from a time of global transformation and reach the end of the 2020 harvest, so begins a new cycle and the start of a new odyssey.
The ephemeral day-time explosion event by Guo-Qiang, known for his signature experimental outdoor-explosion performance art and installations, is the centrepiece of Hennessy X.O’s 150th anniversary World Odyssey program and will be shared with a global audience via livestream – a first for both Guo-Qiang and the Maison.
Viewers can expect to see a one-of-a-kind performance in which fireworks will be launched from 150 oak barrels symbolising the 150-year history of Hennessy X.O.
“Being asked to create a piece to celebrate this milestone for Hennessy X.O is an honour,” says Cai. “The powerful history and emotional commitment from those who created and continue to make this product are inspirational. I hope that this fleeting piece of artwork is able to capture the essence of togetherness, hope and the celebration of Hennessy X.O’s heritage and future.”
To join the free live stream, see here.
What: Hennessy World Odyssey event
When: 25 September 2020, 3pm