Craft Cannabis TV content now reaches DStv audiences across the African continent. Cheeba Africa announced their broadcasting deal with Cape Town TV.
From 2020, the Craft Cannabis TV channel has engaged with industry specialists, producing high quality cannabis content that covers many aspects of the industry – from legalities to medical use, educational growing instruction to celebrating culture.
Cannabis hobby growing
DStv and Cape Town TV viewers can expect ‘big-picture’ Craft Cannabis TV programmes that explore the cannabis business opportunities and provide insights into large-scale growing. They can also learn all about cannabis hobby growing, how to make a cannabis smoothie and find out about the medicinal uses of cannabis from medical practitioners.
Presenters include Cheeba Africa co-founder and CEO, Trenton Birch, who was a TV presenter for five years (Take 5, Electric Workshop). He is an experienced interviewer of countless South African musicians. He’s also chatted to the likes of pain management specialist Dr Jake Felice from the US and Hemporium owner Tony Budden who has been at the forefront of cannabis legislation for over 20 years, and was the last person to interview activists, the Dagga Couple; and medical cannabis entrepreneur Tebogo Tlhopane.
Potential of cannabis
Co-founder and Head Of Media Linda Siboto says, “Craft Cannabis TV content is classic edutainment – educational, yes, but delivered in an entertaining and dynamic way. We cover all aspects of the industry and deep-dive into fascinating vertices. Our viewers are introduced to dynamics of the industry in Africa and will get insights into the serious potential of the cannabis space from socio-economic to health and well-being impacts. What will be clear is that this is a crucial time of disruption in the worldwide cannabis industry. The traditional view of users as ‘stoners’ is all but over.”
“As progress is made with regard to legislation issues, and Africa follows in the footsteps of the international community towards decriminalisation, a professionalism rooted in deep cannabis education and experience is on the rise. Cannabis has all the potential to become a unicorn industry across Africa.”
In July Craft Cannabis TV also launched Canna News Africa, a weekly round-up of all the latest news for people who are in the cannabis industry and those who have an interest in learning all about it.
Quirky and informative, Canna News Africa is co-hosted by Instagram cannabis influencer and content creator, Noxy Indoni (The Kush Queen) who takes on the lifestyle section with a special focus in and around Johannesburg. She is joined by Brett Hilton-Barber, who runs https://www.cannabiz-africa.com/, a source of cannabis news.
What: Craft Cannabis TV on DSTV