South African Music Week (SAMW) is a new annual cross-border collaborative event that will take place 26 to 28 January 2021.

 Taking its cue from the world-respected Canadian Music Week, South African Music Week (SAMW) will see South Africa and Canada come together to explore ways in which to maximise how music, technology and business are converging, and to forge a new path for success for all musicians. SAMW is free to attend and will take place virtually in 2021 to take account of ensuing precautions around the COVID-19 pandemic.

In a reciprocal exchange, SAMW will aim to build skills and the capacity of the South African Music Industry as a whole, and for artists in both countries to discover new markets for their craft.  At the same time, South Africa and Canada are looking to develop a mutually beneficial collaborative investment paradigm to grow the music economy, a by-product of which, could be travel and tourism opportunities between the two.

South African Music Week (SAMW) 2021- Jonathan Butler

Three day event

Themed ‘Music in the 4IR’, South African Music Week (SAMW) 2021 comprises three days of online panel discussions, a virtual expo, music performances, B2B networking and an industry Hall of Honours event.

Founder and CEO of South African Music Week, Michael Moeti, said: “Thanks to the phenomenal inspiring success of Master KG’s Jerusalema, South African talent is being recognised globally.  SAMW is, therefore, the ideal platform from which to entrench this interest and build a robust cross-border music industry based on collaboration and making the most of music in the 4IR.”

Headed by Canada’s Province of Ontario in partnership with South Africa’s Gauteng Province, among the big names that will participate in SA Music Week are, Cory Litwin, Amara Nwogu, Erin Ashly, and Trisha Carter alongside South Africa’s music heavyweights such as Black Coffee and Jonathan Butler (both pictured above), Euphonik, and many others.

 South African Music Week (SAMW) events include: 

  • The Future of Music Business: Surviving COVID-19, By Neill Dixon, CEO Canadian Music Week
  • 4th Industrial Revolution – Digital World: Music Streaming, Sync & Gaming by Gugu Nyoni, Webrave (SA)
  • Music Market in the Digital Era: (Streaming, Gaming, Social Media (Indie Vs Majors) by Antos Stella, CEO Content Connect Africa and Lee Ann Morais
  • Investing in The Business of Music by Mike Tanner, Music Programmer, City of Toronto
  • How Can Canada and the South African Industry Partner and Become Music Cities – Sister Cities? (Best Practices, Arts Friendly Policy Development, Music Office) by Jackie Dean, Interim Co-CEO of Music, Canada
  • Turning Artists into Brands by Sylvester Chauke (SA)
  • Programming Support for International Missions and Artistic Collaborations and Foreign Artist Tours by Pierre-Louis Pinel, Canada Arts Council
  • How Foreign Artists Can Access Funding to Tour Canada & Collaborate with Canadian Talent by Evelyn Cream, Marketing, Publicity, Artist Management along with a Panel: Factor Funding Model – How to Empower Emerging Talent
  • Music & Copyright Law by Wiseman Ngubo, COO, CAPASSO
  • Reciprocal Opportunities Between Canada and South Africa – Where are the Export Development Opportunities? By Trisha Carter, Music Export Manager CIMA
  • How to Tour Overseas and Export South Africa to Foreign Markets, by Renneth Shisikule, CEO, IMEXSA
  • The Manager’s Rule Book to Turning Artists into Mega Stars- Canada and the USA, by Cory Litwin, CEO 2wenty 2wenty Music Group (Canada)
  • Government to Government: Prospects for Collaboration and an Exchange Programme – Skills Development and Training by Marina Adams and Charmane Botha.

 South African Music Week (SAMW) performances include: 

  • Afronaut
  • Anada Trap Story
  • Andybo
  • Bongani “Mahlathini” Zanazo
  • Jay Popular
  • Mahlathini
  • Kayla
  • Sean Trimz
  • Nono Nkoane

What: South African Music Week (SAMW)

When: 26 to 28 January 2021

More info: