Breitling has announced a new three-year partnership with Wheels and Waves, a funky motorcycle, surfing, and skateboarding festival held annually in Biarritz, France.
The festival offers a perfect platform for Breitling, who will serve as Official Timekeeper at this land and sea event from 2019 to 2021. Wheels and Waves combines three thrilling sports: motorcycling, surfing, and skateboarding.
This year’s event, which will take place between 12 and 16 June 2019 (so you’ve still got time to buy an air ticket, if you live in SA) will feature events such as the Punk’s Peak Sprint Race, open to all kinds of motorcycles, the El Rollo Flattrack Race for bikes with no brakes, and a Log Invitational (only surf boards 9 feet and longer, single fin, no leash). Guest speakers include Jeremy Tagand, Deus Ex Machina bike builder, designer, engineer and surfer, and Kazuo Fukuda of Buddy Custom Cycles.
Biking and Surfing
Breitling’s strong links with the sports the festival showcases are reflected by its partnership with Norton Motorcycles, the legendary British motorcycle maker, its Surfers Squad (Kelly Slater, Sally Fitzgibbons, and Stephanie Gilmore), and its role as Official Timekeeper at the 2019 World Surf League’s Freshwater Pro in Lemoore, California.
Breitling CEO Georges Kern points out that the collaboration is ideal for the brand: “Our partnership with Wheels and Waves lets us highlight the cool lifestyle of surfing and the passion for sporty and elegant motorbikes we share with the festival. As an informal brand for people driven by action, purpose, and style, we have products and values that perfectly match the spirit and the joy associated with Wheels and Waves.”
The Wheels and Waves organizers are excited about their partnership with Breitling. Jerôme Allé, co-founder of the festival, says: “We look forward to working with Breitling and are thrilled that this renowned brand and its squads support our event. More than that, they share our passions and our commitment to engage with our community with real purpose, action, and a sense of fun for everyone involved.”
Background to Wheels and Waves
Each June since 2012, the Wheels and Waves festival has attracted visitors from all over the world to Biarritz, one of Europe’s most popular tourist destinations. The festival celebrates two high-energy sports, surfing and motorcycle racing. Along with world-class competitions in both disciplines, it is also highlighted by top-flight skateboarding, emotionally charged concert performances, and exhibitions from a wide range of talented artists, craftspeople, and innovative sponsors.
What: Wheels and Waves
Where and when: Biarritz, France from 14 to 16 June 2019