Cape Town’s innovative Zeitz MOCAA Insta Map makes history as the first-ever museum guide to be created on Instagram.
With over 60 galleries spread over seven floors, the Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) is impressive and somewhat overwhelming first time round. To make visiting this temple of contemporary art from Africa easier to navigate and even more welcoming, M&C Saatchi Abel has created a constantly changing and immersive map on Instagram that guides visitors through the museum.
Zeitz Mocaa Insta Map
The Insta Map gives visitors a quick overview of what is being exhibited on each floor, where key artworks are located and how to find the museum’s amenities. It also enables them to take a two-hour Zeitz Instatour of must-see pieces and gives them a guide to the most Instagrammable spots in the museum.
How to get the Zeitz Insta map on Instagram
To access the Zeitz Insta Map, visitors can scan the QR codes posted around the museum, or go directly to the Instagram page @zeitzmocaa.map and start exploring.
Robert Grace, Founding Partner and Head of Strategy at M&C Saatchi Abel Group comments on this world first for a museum. “This brutally simple idea allows the Zeitz MOCAA to take visitors on a journey of the unfamiliar through a familiar platform.”
Ashraf Majiet, Head of Design at M&C Saatchi Abel Group adds: “With the Zeitz MOCAA’s mission of making art more accessible, we looked to an everyday item, the smartphone, and a popular platform, Instagram, and combined them to make navigating the museum easy, user friendly and more engaging.”
Learn more about the Zeitz Museum of Contemporary Art Africa opening.
What: Zeitz Mocaa Insta Map Cape Town