DJ Lag and Shekhina have partnering for the first time, coming together to create a single titled Anywhere We Go. It’s due for release on all DSPs on 24 May, 2019.
Adidas Originals South Africa has brought the duo together as part of a collaboration to launch Nite Jogger – a reflective sneaker silhouette designed for the night time creator.
DJ Lag Shekhinah Single
Music Video cast
Artist – DJ Lag
Artist – Shekhinah
Dancer – Thami Njoko
Director – Kyle Lewis
DOP – Devin Tosselli
Dominating dancefloors across the world with his approach to gqom, DJ Lag has pioneered this young genre from his hometown of Clermont, KwaZulu Natal, and garnered the attention of enthusiasts from Johannesburg to Asia and greater Europe. He’s embarked on tours circling the globe twice over.
The Anywhere We Go single sees DJ Lag temper his signature sound to marry the wistful vocals written and performed by fellow Durban local and multi award-winning vocalist, Shekhinah – who skyrocketed to success and became Spotify South Africa’s highest streaming artist in the past year, with an armful of SAMAs to boot.
Anywhere We Go music video
The DJ Lag Shekhinah Anywhere We Go single is brought to life by a music video directed by one of South Africa’s most acclaimed music video creators – Kyle Lewis, which is also set for release on all DSPs on 24 May, 2019.
With a narrative reminiscent of REM sleep, the music video is an ode to the creativity of the human form. In a minimalist sci-fi setting, a dancer wearing the Nite Jogger is showcased in unrestricted movement, taking the viewer on a journey that explores the notion of self-expression thriving after dark.
Nite Jogger retails at R1899 at Adidas Originals stores, select retailers, or www.adidas.co.za
Anywhere We Go Nite Jogger: Adidas Originals
Adidas Originals: local Nite Jogger campaign
Social media: @adidasZA, #NITEJOGGER