Jameson Connects The Stay Inn is a playbook of live virtual events – performances, comedy and discussions, that take place over four weeks. It’s anchored by rapper Kwesta and funny man Glen Binderman-Pam and brought to you by Jameson Irish Whiskey.
Instagram Live, IGTV, Facebook, YouTube
Three virtual shows per week will be on Instagram Live, IGTV (Instagram TV), Facebook and YouTube.On the back of this campaign, Jameson has committed to donating to Pernod Ricard’s #KeepTheSpirit campaign supporting the bartending and restaurant industries affected during lockdown.
The first Stay Inn kicked off on 18 April 2020 at 3pm with Lalla Hirayama conducting an Instagram Live interview with Kwesta, followed by a live performance at 5pm. These Smooth Session Saturdays will take place every Saturday at 5pm featuring top local musos.
On Sundays, at 3pm comic and actor Glen Binderman-Pam will turn your frown upside down, as he hangs out in the Sunday Session with a host of comedians. Tumi Morake was his first guest on 19 April, with the session kicking off with an Instagram Live interview at 3pm followed by skits on IGTV.
Wildin’ Wednesday Instagram Live
On Wildin’ Wednesday get yourself in the know with Instagram Live discussions with Kwesta and other Jameson Connects artists from around the globe discussing music and life. On 22 April Kwesta announces a competition on Jameson’s Instagram page (make sure you have your notifications turned on).
Says Beatrice Marfleet, Marketing Manager of Jameson and Irish Whiskeys at Pernod Ricard SA: “During these challenging times we want to embrace the change and bring hope. Through this playbook, Jameson is making together better, even if it means being apart. We are excited about this initiative as we work together at a distance towards a new world and way of life.”
Jameson Connects The Stay Inn aims to eradicate all social boundaries whilst encouraging us to overcome our fears and reconnect as a global family.
What: Jameson Connect The Stay Inn
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