myFanPark has introduced a fun way for fans to connect with celebrities. This is made possible through an online or mobile platform which allows people to request and purchase personalised video-recorded shout-out messages.
The gifting possibilities for these videos are huge – whether it’s for special occasions, big announcements or words of encouragement, the list is endless.
All these memorable moments instantly become a social currency that fuels dinner table conversations, creates envious content for social media platforms and establishes a connection with the fan.
Sport, TV, movies, music, radio, comedy
myFanPark officially opened to the public in May 2019 with top South African celebrities across key categories such as sport, TV, movies, music, radio and comedy. The brand’s first order was from a dad who bought a video from Faf de Klerk for his son who was studying for his upcoming exams. Not only was the video a hit in the family, but the proud dad posted it on his LinkedIn profile and received over 6000 views.
Celeb culture has sky-rocketed. “Creation of content is where the future lies in any mobile entertainment solution. We have created myFanPark to add a new and exciting opportunity within this space – for brands, fans and celebrities – to reach and engage with audiences in a powerful way,” says myFanPark co-founder Joy Des Fountain.
myFanPark allows for an opportunity for a celeb to engage with a fan (and vice versa) – it’s more than a shout-out video. See this fan reaction video that Brendan Peyper posted on his Instagram account.
In a few hours he gained over 20,000 views and it gave him incredible content to use for his social channels. On his post he wrote “If people ask me if I enjoy what I do, this is exactly why I do what I do. There’s something satisfying to means something to someone and to make a difference in someone’s day/week/year/life.
During September the brand trialed a new partnership, which saw one of the celebs earning over R25,000 in one week for doing less than an hours work to record shout-out videos. Celebrities charge a fee to generate the personalised shout-out videos and determine their own price. Prices start at R200 and go up to R1000 depending on the celeb. Some proceeds from every video goes to either the Laureus Sport for Good Foundation or Red Cross Children’s Hospital Trust – turning every fan into a fan for good as well. Some celebs even donate a 100% of their proceeds to one of the chosen charities.
Bespoke special occasion messaging
Another focus will be around creating an offering in the gifting and occasion space – be it matric results or graduation, Valentines day or mother’s day. Why deliver chocolates or flowers when you can send a personalised video message.
The myFanPark website already features over 110 celebrities, ranging from sports stars like Springbok Jesse Kriel and EFC fighter Demarte Pena, to musicians like Ard Matthews, Francois van Coke, Gigi Lamayne, Bok van Blerk, Elvis Blue and Brendan Peyper. Fans can also connect with their favourite soapie stars from shows such as 7de Laan, Rhythm City, Getroud met Rugby or Suidooster.
myFanPark how it works
myFanPark request a video: Choose your favourite celeb from sports stars to trend-setters and entertainment icons. Complete a booking form and tell the star why you want a video, who it’s for and what you’d like them to say.
Payment is super easy. Once you book, your request will be sent to the celebrity, who will record the video within 7 days. Each celeb reserves the right to decline a request. So keep it clean. If the celeb rejects your request or fails to record your video within 7 days, you will be refunded.
Get your video: Your famous favourite will record the video as per your instructions and then they’ll WhatsApp it to you. It’s that simple!
What: myFanPark celebs
Web: www.myfanpark.com
Socials: @myfanpark
WS
