A brilliant new partnership between Red Carpet Creative and Travel Africa Network sets out to leverage a global audience to reboot travel and tourism throughout SA and Africa.
“Africa has so many stories to tell. A continent rich in natural wildlife, culture, and undiscovered experiences. We will be showcasing the best this continent has to offer, highlighting its people, places, and natural wonders,” notes RCC Founding Director, Jade Allen.
The collab between RCC and Maggie Mutangiri, Founder and Director of Travel Africa Network, offers a 360-degree inter-continental marketing approach with real-time audience interactivity. The goal is to drive the rise in sustainable tourism, wildlife conservation, and economic SME stabilization.
Travel Africa global TV channel
The March 2021 launch of the Travel Africa global broadcast TV channel will deliver content to 135+ million homes and hotels across Europe, Middle East, and North Africa; covering everything from African culture, to gastronomy, the best places to travel and stay, and destination documentaries.
A subsequent partnership has been forged with DSTV’s Spice TV, covering broadcast throughout SA and Africa with an additional 14 million daily viewers.
The media impact of this is substantial. “The migration of both editorial and advertorial content with digital commerce from print and online to international broadcast is one of the ways we aim to offer brands a targeted, fast-reaching, and powerful platform for immediate conversions,” says Allen.
Using on-screen QR code integration for immediate ecommerce conversions – brands can now also drive bookings, purchases, and inquiries in real-time whilst watching their favourite 24-hour Africa Travel channel.
Content streaming via Instagram TV
RCC’s media partners, travel bloggers, influencers and photojournalists represent the publicity leg of their media landscape.
“Our team of celebrity presenters include Bonnie Mbuli, Jeannie D, Katlego Maboe, Tracey Lange, Harmony Katolundi, Jade (Daniel) Hubner, Josie Eveleigh, Ayanda Dlamini, Mamohau Seasane and Seth Shezi. As well as international TV show hosts Ernest White II (Fly Brother PBS) and Jennifer Su, both of whom are US based – all talk-worthy, enticing client content can be propagated across the continent via our plethora of media and social network channels,” Allen adds.
Generating destination appeal
“With Covid-19 becoming a major challenge for the tourism industry and halting most, if not all, of this enormous sector of the economy, we believe we must get creative. There remains uncertainty not only as to how transport and accommodation services are able to implement strategies to facilitate social distancing measures, but also around how the regulations and tests at international borders will operate. As the tourism industry works hard to recover from the impact of the pandemic, tourism marketers are responsible for implementing the right marketing strategies to ensure their destinations remain competitive. Generating destination appeal in new and existing markets is essential in determining a city, resort or region’s global competitive position and its overall economic and developmental success,” explains Matungiri.
While Allen joined forces with Mutangiri, Melissa Crous took up the position as Operations Director and Partner at Red Carpet Creative.
As Allen, Crous and Mutangiri draw on their team of presenters, production specialists, travel agents, content producers, magazine partners, travel journalists and influencer affiliates, this power trio offers an all-embracing marketing and publicity solution for travel and tourism establishments, enterprises, and industry at large.
What: Red Carpet Creative Travel Africa Network collab