Nigerian Afro pop Queen Yemi Alade can be seen in an exclusive interview with Luc Belaire. The singer, songwriter and actress discusses her rise to mega-stardom with Luc Belaire CEO Brett Berish.
What makes Yemi Alade special?
“I try to be honest. It’s hard for me to not be honest. I’m an easy going person, so it’s either I’m quiet or I say something, if I say something it has to be the truth,” she says.
Like so many of her contemporaries, Yemi worked her way to the top and now enjoys cult status worldwide, but in Africa she’s a bona-fide superstar. After winning a talent show in her native country in 2010, Yemi Alade launched a music career, smashing records with her hit single Johnny, now the most viewed video from any African artist – ever!
With multiple awards to her name and a third studio album recently released, she shows no signs of slowing down.
Yemi Alade’s ascending trajectory is marked by the 11th instalment of Belaire’s Self Made Tastes Better video series, which captures and shares the stories of self-made artists and influencers, both established and up-and-coming.
Yemi adds: “This is such an exciting campaign which really spoke to me. I believe in the journey to success – nothing happens overnight, so it’s great to work with a brand who share my outlook, and be part of a campaign that acknowledges the hustle that so many people go through to achieve their goals. Belaire’s Self Made Tastes Better series has spotlighted so many great artists who have all challenged the status quo or broke convention in some way to get where they are today, and I’m proud to be a part of it.”
Yemi Alade joins Grammy-nominated rapper Rapsody and American rapper and TV star Trina as the first women featured in the wine brand’s inspiring campaign. The release of Yemi Alade’s Self Made episode coincides with the publication of Forbes Africa’s “30 under 30” list – which names Yemi among the continent’s most promising young change-makers.