Black Friday sales start on 23 November, 2018, and run for up to five days for some retailers – offering off-the-charts savings across retail categories. This high point for shoppers is a highly competitive time, as bagging the best deals requires forethought and a military-style strategy! So to help folks win at their Black Friday shopping, Takealot has put together their top tips to score big.
Score wish list items
Julie-Anne Walsh, Chief Marketing Officer at Takealot.com says, “Online megastore Takealot and fast fashion retailer Superbalist.com will both be offering massive discounts. We want all our customers to have the best chance of getting their wish list items. There are definitely some very clever strategies that they can employ to bag the best deals.”
Other Black Friday shopping veterans chipped in with their tips. Account manager Zuhaa: “I’ll sound like a bit of a shopaholic; but two years ago I was kicked out of a site and lost all my products, so I had to devise a plan – that’s how all my Black Friday skills began.”
Bukelwa, a mom of two with another on the way: “You need to get creative and resourceful to get what you want on Black Friday – the competition is fierce and you want to win!”
Bianca, content producer: “Only when the sun comes up do you finally sleep.” Ok then!
Tip 1: If you’re shopping online, set your alarm for 11.30pm on Thursday, 22 November, 2018
Most sales start as the clock strikes 12 – Takealot’s starts at 12.01 – so make sure you have data and your Wi-Fi isn’t past its cap. Get into bed early and set a few alarms. By the time the rest of the world wakes up you have done your shopping and will be catching some winks before heading to work.
Zuhaa says, “Set your alarm for 11.30pm (the night before Black Friday) so that by 12, you’re the first on site for the best specials.”
Bianca recommends lots of coffee, vitamin B or Red Bull (sometimes – unhealthily – all three because it gets REAL) because you need to be awake before Black Friday even starts and just keep refreshing your page until 12.01 am hits. “Then begins the all-nighter until the sun comes up.”
Tip 2: Teamwork makes the dreamwork
For Bukelwa, “I formed a WhatsApp group with my friends. Whoever gets online first already has a list of what everyone wants so they buy for everyone. Then we just pay that person back.”
Zuhaa says, “Make sure you have a shopping buddy or two or three… Each person should be dedicated to one site. For example, last year my mom was on Takealot and she got everything we all needed, I was on Superbalist and my sister did Spree. #Teamwork!”
Bianca says, “When I was a student, my friends and I used to do Black Friday ‘World of Warcraft’ multiplayer gamer-style. They’d come to my apartment with laptops and dongles. We’d all have a list of what everyone wants. My roommate and I would move our mattresses into the living room to make one big bed and camp out until 12 am, refreshing our browsers. That way, one of us was bound to make it onto the site first and buy the things we all needed.”
Tip 3: Create a wish list so you can checkout ASAP on the day
The prices may change on goods for Black Friday, but the goods will already be there. Go online, create your wish list in advance and then, when the sale starts, quickly go to your list, see which items are marked down enough and press ‘checkout’ to beat your shopping competitors to the bargain!
Zuhaa says, “Make a wish list, or put it in your basket a few days before. Log into your account, stock your basket up and by the time the sale hits, your products will update with the sale prices at checkout.”
Klyne Maharaj, Head of Brand at Superbalist.com, says a wishlist is your battle strategy for the big day. “Line up the pieces you like best, and prepare to take them right to checkout when the time comes. Build your wishlist now so you’re prepared on the day. It’s going to be carnage so you don’t want to be browsing when half of SA is also online and trying to cart-jack you. Build that cart and move on!”
Tip 4: Do your homework
Get your hands on as many newsletters and flyers as you can. Like the Facebook pages and Twitter feeds of all your beloved retailers. Monitor their bargains closely. From early November, retailers will start to release their Black Friday weekend specials. Start your plotting and planning as early as possible and draw up a plan of action.
Tip 5: Have a plan of action on Black Friday
Some of your purchases may be in the real world and some in cyberspace. A good plan is to start with cyberspace early and then head off to the physical shops once you’ve done the calm and peaceful online shopping. Chances are, once you’ve been involved in a three-person scrum over the last Christmas turkey in the supermarket, you may only be capable of heading home and lying down…
Tip 6: Make sure your details are up-to-date
If you are shopping online, you won’t want to be messing around updating details as everyone around you is checking out what should have been your goods… It is worth logging into the sites you love before Black Friday and checking your delivery and payment details are 100% accurate.
Tip 7: Get the app
Download the app for your favourite online retailers early. This will allow you to browse much faster and they’ll also send you push notifications of the big discounts to look out for. Plus some etailers offer app-only deals.
Tip 8: Check in advance if you can return your purchases
Most outlets, both online and physical, will accept returns for Black Friday purchases, but this is not a guarantee. It is worth checking terms and conditions in advance to make sure that any purchases made ‘in the moment’ can be returned.
Tip 9: Set a budget
Decide ahead of time what you plan to spend on the Black Friday sales and stick to it. You could quickly find yourself shopping for Christmas 2018, 19 and 20 if you are not careful. Be responsible and remember that the festive season is coming up, so you’ll need a bit left over for this!
Bukelwa, “It is always good to draw up a list to make sure you get what you NEED so that you avoid over spending.”
Klyne Maharaj encourages shoppers to dare to waitlist. “Missed out on your size? Is the piece you’ve been eyeing in someone else’s cart? Hope’s not lost – this is just where the Waitlist function comes in. Waitlist that baby and keep your eye on the prize: when that notification slides into your inbox to let you know that you’re first in line again, you’ve only got a few minutes to make it yours.”
A few last tips:
Load gift vouchers ahead of time so you can check out quickly
If you’re buying a TV, you’ll need a TV license account number for the transaction
If you plan to buy a big item, eg. TV, fridge and need credit, apply for Mobi Cred ahead of time as there’s a waiting period before approval
Takealot’s Blue Dot Sale runs for five days with amazing discounts on Black Friday, throughout the weekend as well as on Cyber Monday and Takealot Tuesday. These sales are phenomenal and can see consumers walk home with purchases discounted by up to 60% in some cases. Superbalist has also super-sized their 2018 Black Friday sale to run for five days with deals of up to 70% off selected items. Download their apps to access pre-sales, app-only deals and sneak previews.
A Global Analysis survey suggests that two-thirds of SA shoppers will take advantage of Black Friday deals on 23 November, either online or in stores. Gumtree South Africa sees Gumtrepreneurs spend big with an increase of post-Black Friday items which are still sealed in the box – electronics, fashion items and entertainment-related goods are the most popular categories.
Top Tips: Black Friday shopping tips
Black Friday Deals: Black Friday discounts
WS
