In 2021, Vuma set out to connect some of the nation’s finest musicians, dancers, chefs and visual artists to their dreams through the My Community Cooks initiative. This year it partners with singer Jimmy Nevis to expand the impact of My Community Connects.
Phase one of My Community Connects showcased Soweto’s creative industries, with Sipho ‘Hotstix’ Mabuse as the campaign’s headline mentor, this edition now incorporates social innovation in fields such as sports, science and technology, entrepreneurship, and academia.
Building on last year’s campaign, My Community Connects aims to foster skills, narrow the digital divide, and create gainful employment opportunities for South Africans across sectors beyond the creative industry, all while showcasing the country’s diverse and vibrant talent pool.
Entries for My Community Connects are open, and South Africans looking to showcase their abilities can enter here.
The campaign has already received entries from innovative South Africans, such as Zanele Khoza, founder of Inkosi TV, as well as Tshepiso Mahika, founder of Sushi Yase Soweto, whose take on this traditional Japanese dish includes ingredients that are uniquely South African, such as biltong.
“As a fibre network operator, we don’t just focus on laying fibre but also on creating connectivity that allows young entrepreneurs and creators to build their brand, communicate it, and get buy-in from prospective audiences and clients,” says Lianne Williams, Head of Marketing at Vuma.
My Community Connects workshop
“Jimmy Nevis is the perfect partner for this year’s campaign, which aims to enable people from all walks of life and in all industries to build visibility and extend their reach beyond the physical limitations of their environment.”
“I grew up in a very community-oriented household and have always felt the need to help people realise just how achievable their dreams are,” says Jimmy Nevis. “There are so many gifted and innovative individuals out there, and I’m glad to be working with Vuma to help mentor these talented people and help them realise that their dreams are attainable.”
My Community Connects will host a workshop where young, talented South Africans can engage with Jimmy Nevis, ask him questions and gain insight about the industry, as well as lessons in personal and business growth.
This year’s campaign features a new element, where someone from each category will be recognised for their outstanding work. Vuma will connect this person with a mentor in their respective industry to help them along their journey.
What: My Community Connects Jimmy Nevis
Enter My Community Connects: www.mycommunityconnects.co.za
Share: #MyCommunityConnects
WS
