Jaguar Land Rover and Gorillaz are working together to recruit the next generation of world-class electronics and software engineering talent with a code-breaking challenge found in the virtual band’s app. The best performers will be fast-tracked, helping to meet Jaguar Land Rover’s ambition to employ thousands of bright new talents. Noodle, the band’s guitarist, says: “Can you crack the code? Put your skills to the test!! Hey, maybe you might land yourself *the* most BADASS job you can imagine. Dare to win!”
Explore a two-part challenge
The Gorillaz App launches a new Jaguar Land Rover recruitment area in the form of a 360-environment situated in the garage of the band’s home which also features all the iconic vehicles from Gorillaz past. Here, applicants can explore and take a two-part challenge. The first part, designed to educate users about the benefits of electric vehicles, involves assembling the Jaguar I-PACE Concept, Jaguar’s first all-electric five-seater sports car. Users can learn about the vehicle’s performance, battery technology, space, charging and range.
The second and more demanding part of the game, developed to engage and recruit budding electronic wizards and coders, will focus on cracking code – there are more than 4,000 combinations, as well as cipher in an alternate reality format. The challenges put a stronger focus on skills and talents than on qualifications.
Alex Heslop, Head of Electrical Engineering, Jaguar Land Rover, says, “As the automotive industry transforms over the next decade, fuelled by software innovation, this requires a radical rethink of how we recruit. Here we’ve found an engaging way to recruit a diverse talent pool in software systems, cyber systems, app development and graphics performance. It will be the first of its kind.”
The Jaguar I-TYPE, Panasonic Jaguar Racing’s all-electric Formula E racecar, appears in the garage. Users can click on a poster of Noodle with the I-TYPE and ‘FanBoost’ which enables them to vote for the @JaguarRacing team drivers to gain a power boost during their next race or to follow @JaguarRacing twitter channels.
The project follows on from Jaguar Land Rover’s STEM initiative with Gorillaz in 2016, where founder member and female guitarist, Noodle, became Jaguar’s Formula E Racing Ambassador.
About the Gorillaz App
A mixed reality app launched in April, 2017, the Gorillaz App invites the viewer in to the weird and wonderful universe of The World’s Most Successful Virtual Band, for the very first time. Pushing the boundaries of technology, the app allows fans to immerse themselves in the world of Gorillaz and join Murdoc, 2D, Russel and Noodle at home in the Gorillaz House. Developed by Gorillaz and B-Reel with support from Deutsche Telekom, the fully immersive mixed-reality app is a unique blend of real world, AR, VR and 360 environments, using the technology in a narrative context for the very first time. To celebrate the release of the new album Humanz, fans were invited – via the app – to the Humanz House Party, an exclusive worldwide listening event which will allowed fans to hear the new album as part of the largest ever geo specific listening experience, bringing people together across 500 locations, from Tokyo to Santiago.