The SOHO salon at Cape Town’s V&A Waterfront represents the hip, chic and avant-garde heart and soul of New York City. The concept has been launched here by a New Yorker who wants to impart the essence of SOHO cool to South Africa’s cognoscenti and give them an experience to remember. And to this end they’re toasting their Cape Town fete with a signature Champagne pedicure – the ultimate in foot pampering.

SOHO Salon
Ethiopean Getty Gizaw

Brainchild of Getty Gizaw

Guests will soak their feet in bubbly, which works as a natural exfoliate during the pedicure and also improves blood circulation. This treatment is sure to have tongues wagging and could have those with deep pockets flocking.

The brainchild of Ethiopian-born entrepreneur Getty Gizaw, the unisex salon has been a hit in Gauteng, thanks to its unique beauty services as well as beauty care and retail items – a one-stop shop for beauty and grooming.

Treatments include manicures, pedicures, threading, eyelash enhancements, waxing and massages all done in one place. Just like in NY, SOHO is a walk-in only service in which appointments aren’t required. The salon boasts the latest iPad technology with an online check in system where a guest is able to open their own profile, advise of their arrival and indicate treatments desired.

SOHO Nail|Beauty|Waxing Salon has been named the country’s best nail salon for three consecutive years.

It includes six manicure and 10 pedicure stations; two modern, state-of-the-art treatment rooms providing the pampering; two threading stations and iPads at each station for guests’ convenience.

Just so you know you’re well taken care of, Gizaw has procured the services of countless celebrities and dignitaries visiting Africa – including Morgan Freeman, Beyoncé, Jay-Z, Elton John, Shakira, John Legend, Usher, and Presidents Bill Clinton and George W. Bush.

“There is something very special about being able to devise a plan which addresses the ultimate comfort of our guests that is aesthetically sound and has optimal functionality and then being able to execute and bring it to fruition. There is nothing like SOHO”, our design features and equipment are unlike any other and can’t be found anywhere else,” adds Gizaw.

Where: V&A Waterfront, Shops 6229 – 6230
Hours: Monday – Sunday, Public Holidays, 9am – 9pm
Call: 021 418-4005/6