In September 2016 the unique Pierre Jourdan Popsicles hit the shelves in South Africa, taking the market by storm and achieving over R1 million in sales in just four months.
These never-been-done-before in South Africa wine popsicles were developed by JML Consulting. Director Natasha Alomia explains that the Pierre Jourdan Wine Popsicles (or PJ Pops) took 13 months of hard work to develop. The end result: a brand new product category in South Africa.
“Launching a new brand in what would be considered a luxury item category was not something we did lightly, given the current tight economic times,” says Alomia. “An extensive amount of research went into the PJ Pops – not to mention sleepless nights – as we honed the design, production and ultimately the end product into something which we are very pleased to report has garnered the South African public’s full support. Evident in the phenomenal sales figures achieved in such a short time.”
The home of Pierre Jourdan
“The success of PJ Pops is also attributable to partnering with the acclaimed Franschhoek Haute Cabrière, the home of Pierre Jourdan, and Pick n Pay, who both shared our innovative vision.”
Riaan van Niekerk, Managing Director of Clos Cabriere, adds: “If anything, the success of PJ Pops is built on the universal basics of a partnership – common sense, a common purpose, and strong ethics.”
Three new wine popsicle flavours will be released in 2017. Jon-Marc De Carvalho, co-Director of JML Consulting says that another popsicle product that is being created for launch later in the year will not only be a South African first, but a world first in this newly developed market category. “We hope to be top of mind when it comes to creating premium alcoholic, and eventually non–alcoholic popsicles.”
What: PJ Pops
Info: PJ Pops’ stockists (restaurants, bars, hotels, Pick n Pay) www.cabrière.co.za, www.jmlconsulting.co.za
Social media: Follow @HauteCabrière on Twitter and Instagram, and Haute Cabrière, Pierre Jourdan and Me on Facebook. Follow @JMLConsulting on Facebook and @JMLConsultingSA on Twitter
WS
