Spotify’s African Heat Campaign celebrates the impact of African dance culture around the globe, and it centres around Spotify’s flagship playlist African Heat. Check out the Spotify Artists’ Blog with music editor Carmen Triegaardt, as she gives fans a glimpse into what goes into curating a playlist like this. Melanie chats through the potential the playlist has to amplify music from the continent, at a previously unheard-of rate, to a global audience and the cross-pollination that it could inspire for African creators worldwide. Read her full interview here.
Female dance music artists in Africa
Showcasing the latest dynamic sounds from African creators, African Heat includes artists such as the Ke Star hitmaker Focalistic, Fuse ODG, Olamide and some of the leading female faces of dance music in Africa – Sho Madjozi, Niniola, Moonchild Sanelly, and Amapiano’s Lady Du, who comments on the influence that African dance culture has had on their music and its success.
“Dance culture has helped me spread my music outside of the continent. Dancing is a universal language and of all the genres I’ve made, dance is the one that has connected me to the world,” says Moonchild Sanelly.
Lady Du adds: “Dance culture has really helped push my music into countries like the UK. The amapiano genre has taken over and I love that local dances such as the gwara gwara, have taken off internationally.”
Find more info on the African Heat to the Streets campaign and the #AfricanHeatChallenge. The campaign video is directed by South African filmmaker Zandi Tisani and featuring dancers from around the world, including Kamo Mpela.
Featured African creators have also been appearing on Spotify billboards to promote African Heat in New York City and Toronto.
Join the #africanheatchallenge on Spotify social media platforms.