Investec Cape Town Art Fair stages its first digital event in conjunction with Milan’s modern and contemporary art fair, miart international modern and contemporary art fair. The all-digital event takes place during Milan Art week from 17 to 19 September, 2021.
The collaboration includes Investec Cape Town Art Fair, Artshell, Fiera Milano, and miart, and provides an opportunity whereby VIPs, galleries and visitors will have access to a much broader audience across two continents – Africa and Italy, and to two art fairs.
Investec Cape Town Art Fair Digital Event will feature local and international galleries with the theme ‘Connect Through Art from Africa and the World’.
Shift in visibility
Artshell, the web and app accessible platform, allows for autonomous, independent gallery / exhibitor access directly via their Artshell account with immediacy, and in sync with the Cape Town fair office.
Throughout the pandemic, art and technology have fused as channels of communication and have shifted online with Zoom or Google Chat facilitating discourse. With physical events cancelled globally, the art world accelerated their online platforms with ‘collaborative consumption’ becoming the art world’s new order as white cube galleries navigated their way off floor plans and online.
While viewing rooms became the new art fairs, even with the noise of live events muted, the industry’s global acceleration online has seen a welcome shift in visibility and opportunity for galleries to control their own narrative and to access a whole new set of collectors.
Investec has been the title sponsor of Cape Town Art Fair since 2018. “We believe art can break down barriers and bring people together. It’s also important that the many talented artists represented at the fair continue to receive support and potential earnings despite the in-person event being cancelled,” says Peta Dixon, Investec’s Head of Sponsorships.
In-person art experience
Investec Cape Town Art Fair Director Laura Vincenti elaborates: “There is a transformation happening in the art world. The first Investec Cape Town Art Fair Digital Event gives us an opportunity to support and showcase South African artists whilst continuing to connect with international galleries, businesses, media and creatives. While we still firmly believe that a digital event cannot replace the transformative nature of an in-person art experience, the digital event has accelerated our commitment to providing the best service to our galleries, artists, VIPs and visitors”.
The fair is free of charge. To register and attend, all that is required is online sign-up with Artshell via web or App to access.
A hybrid fair that will comprise of an in-person and digital event, running from 18-20 February, 2022, will return to the Cape Town International Convention Centre for the ninth edition.